Ads Laid Bare: Streakin’ through TTU’s “University Daily”!

keep on streakin UD_1974_03_01-1We see many bizarre stories and advertisements in our newspapers here at the SWC, but few are as wacky as the obsession with streaking we observed in Texas Tech University’s University Daily during the spring of 1974. No one knows how it all started. Some say that streaking had been popular on campus for a few years already. Others claim that Ray Stevens’ hit, “The Streak,” which debuted in March 1974, was responsible. All that we know for sure is that by the time the campus got good and warm, t-shirts featuring the logo above were widely available. full color streaker shirt ad - also van heusen UD_1974_04_17-4Illicitly sold t-shirts weren’t the only clothes to cover up streakers before their antics, or so this April 1974 ad for Van Heusen dress shirts would have you believe. “For revealing your colors in a most original way, streaking can hardly be overlooked!” But go ahead and buy a stylish, daring, and adventurous Van Heusen anyway. Perhaps to look good for your court date. streaker burger brittany UD_1974_03_15-5According to this ad from The Brittany, there was even a 1974 Streak Week from March 14th to the 17th. Although University Daily accounts are spotty on that matter, they didn’t shy away from letting The Brittany advertise its Streaker Burger, a hamburger with “just ‘Meat and Buns.’” We’re not sure about the quality of their burgers, but the litany of puns in their description are fairly tasteless. That’s right, Brittany – we can pun, too! streaker punch UD_1974_04_24-4Sometimes streakers needed to build up some courage, and warmth, before they could run the streets. Fortunately, Montezuma tequila had the solution: Streaker Punch, made by mixing their booze in a wash tub with some fruit, then chugging it out of a paper cup. Whatever works, we suppose? Anyway, these freewheeling issues of the University Daily (also sometimes called The Toreador or The Daily Toreador) can be found among our many digital collections. Head on over and browse through them!

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3 thoughts on “Ads Laid Bare: Streakin’ through TTU’s “University Daily”!

  1. Pingback: “Mad Trends: Found Ads of the 1970s” – An Exhibit at the Southwest Collection | Southwest Collection Archive

  2. Pingback: Mad Trends 2: Even Madder | Southwest Collection Archive

  3. Pingback: The Southwest Collection’s 2015 Highlights | Southwest Collection Archive

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